About Us

Welcome!
Hi I'm Elsha,
Welcome to Sweet Therapy, a small hand-crafted fudge business nestled in the beautiful Bay of Plenty, New Zealand.
The name 'Sweet Therapy' reflects my belief that sometimes indulging in a sweet treat can be therapeutic for the soul. I prefer mine alongside a cheeky Flat White!

This business was born from a desire to find a creative outlet that I could balance with life as a busy mum of three.
With a background in Hospitality, a keen interest in product development and lots of experimentation this idea took shape and blossomed in to Sweet Therapy.
Thanks for visiting me on this journey. I'm so excited to share my fudge, to create, share and grow this business!
I hope our fudge brings a little bit of joy to your day x